Mafia Studio
Mafia Shop was first established in year 2003 when 2 young Thai designers,
Chaovana Imocha “Palm” and Virat Sreegerd “Tam”, decided to rock the fashion market with conceptual brass jewelry design. Of course it all started with nothing to do with fashion… only passion in design. Tam and Palm graduated from Thailand’s most outrageous university, Silpakorn University, from the department of decorative art majoring in Jewelry design.
spread the seeds of passion in design with hit the market with Brass
Best Funky Jewelry Design by Tam & Palm
. Our design Inspiration: " Our design inspiration comes from the food & drinks we consume, the movie we see, the books we read & digest and the Rock'n Roll music we love"
Design Concept
The brand’s essence is finding materials or things that were leftover (or no value) and then using our own aesthetic point of view to add value, make new/attractive products. This collection is inspired by nature’s circle of life - about competition in the wild. The leader of the herd, the real hunter as the winner collects the skull and bones of the loser. We also think animal horn symbolizes a weapon for survival. Our main techniques are casting, hand polishing and oxidized color.
We use our experience and lifestyle guide designed to create jobs. Our work makes a real and raw emotions as honestly as our habits by Inspiration comes from everyday life and also from the things around us such as listen music, watch movies, place we go and things that are seen on a daily basis.
Our work is conveyed from the perspective of the Designer visual beauty. Learning from the experience in the "real" through the design process to add value to the product in order to distribute them to people who "dare to experience the real us".
“Sex Drugs Rock’n roll” was the slogan and catchword from the designer and brand owner of Mafia Brand. This slogan influences the designs and creativities to Mafia’s products.
Rock ‘n Roll doesn’t mean music style but it’s our extremes lifestyle, crazy and it’s clearly shows our identity. Our Rock n’ roll’s lifestyle also manipulates the designs and creates of Mafia’s products which is raw and fierce and shows truly emotions. Our inspirations are from our lifestyles, environments, interests, music, movies, places, things we see in our daily life.
The materials that we used are Brass, White Bronze, Pink Bronze and Silver which are the key message to the rawness and the quality of material give us the beauty.
Skeleton, Skull & Bone Concept
Skulls, Skeleton are applied for Mafia design because skull is the symbolic of cruelty, violent, wild those are represented our Rock concept. R
ocks are not accepted by priests or the conservative groups because of the severe music style and also the insane movements that looks like being possessed. We called it “Satan‘s music”
Animal ,hunters & Weapons Concept
Chief of a herd of animal Designs;
Inspired by cycle of life, battle, subjection, struggling, surviving to be a leader.
We believed that hunting is human’s instinct. Humans are happy to be conquer and collecting things to support our prestige, being accepted and to be notice in abilities. Things are fangs and horns which can be used as a weapon for surviving. Mafia used this symbolic to inspire our designs for jewelry as a valued collection and to be a symbol of conquer.
Natural Concept
Inspired by the beauty of nature, we used their shapes which are the components of natural beauty for our jewelry design such as, insects, flowers, fruits, etc. Those are part of compositions that make the world so beautiful so does the Jewelry decorate human as well